South Ogden, UT
Full-time
Salary: $35,000.00 to $45,000.00 /year


MARKETING SPECIALIST

About the role:

We are seeking an inventive, enthusiastic Marketing Specialist to help us in our overall marketing efforts. The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our company.

The Marketing Specialist will report to the Executive Vice President but will work closely with Partnership Manager and Inside Sales Manager as well.

What you’ll do:

  • Develop marketing strategies for projects, including company websites and social media
  • Work closely with the partnership and sales team on program and campaign development and implementation
  • Create and execute lead generation programs
  • Develop and communicate marketing plans, campaign results and project recommendations to executive team
  • Product launches: develop marketing strategies and assist product management with launching new products
  • Conduct market studies/market research
  • Manage operations for trade shows
  • Plan, design, and develop effective presentations for internal and external use
  • Manage print and digital asset inventory to ensure creative alignment across all marketing channels
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
  • Liaise with external vendors to execute promotional events and campaigns

Our ideal candidate:

Education and Experience

  • Bachelor’s Degree in Marketing, Advertising or related discipline
  • 2+ years’ experience in a marketing role (preferably on the B2B side) desired

Skills and Abilities

  • Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Knowledge of HTML, CSS and web development tools (e.g. WordPress) desired
  • Proficiency in Microsoft Office applications, InfusionSoft and overall computer skills
  • Strong interpersonal, verbal, and written communication skills
  • Graphic design talented designing and implementing landing pages, marketing emails, web pages, sales collateral, etc
  • Time management skills to prioritize and meet deadlines
  • You are highly organized with outstanding attention to detail
  • Individual who is creative and offers new ideas
  • Ability to work independently and as a member of a team
  • Flexibility to work in a changing environment
  • Ability to thrive in a fast-paced environment

What we offer:

  • Competitive base pay depending on qualifications and experience
  • Benefits include healthcare, dental, life insurance, disability, etc.

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