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Payment Processing Industry

2021 Payment Trends

Hindsight is 2020… but since we have PTSD from that’s 2021 Payment Trends!

 

Let’s focus on some 2021 vision instead. 

 

Before we hit the 2021 Payment Trends. First things first, we need to address the big stupid elephant in the room that is the dumpster fire of 2020 and how COVID disrupted many things, but the largest economic impact was obviously ‘quarantine’ or ‘the shut down’. We had to adapt to our surroundings and power through,  digging deep trying to understand and accept a new normal. One of the obstacles a majority of small to medium business owners experienced was finding a way to adapt. They needed a quick solution for a safer and more sanitary way to accept payments. Getting back to that 2021 vision, here are a few things we are expecting to trend for 2021. 

 

  • Contactless Payments Dominate 

Contactless payments was already a trending payment change but one day it was then blasted to the forefront due to COVID.  51% of Americas are using contactless payments, whether it’s tap-and-go, Apple Pay, Samsung Wallet. Many consumers in various reports state they are changing the places they frequent to a business that had proper payment methods.  That same 51% of the US population reported cutting back on using cash down to only when necessary or not at all. In addition to this scenario, there was also a nationwide coin shortage so customers needed exact change, forfeit their change, or pay with a credit card. 

  • Online Ordering Skyrockets

The curbside pick-up was considered a ‘thing’ at some of the larger franchised restaurants. While pick-up was always a good option, it became a way of life for so many of us. Online ordering and curbside pick up was, and most likely will continue to be the preferred and most used method of payment. 

  • Improving Security

Rising fraud is always trying to hold hands with eCommerce, then it ruins the relationship for the rest of us. Rest assured, we are always looking for ways to add to the security and making sure that everything is up to date with the latest technology. 

 

Schedule a time with a Payment Professional to help you with Online Ordering. It will only become more prevalent and business owners need it to stay relevant.

 

Curious as to how this compares to last year’s predictions? Read that post here.

ACH Defined

Any business owner wants to improve their bottom line. One way to do this is by improving your credit card processing fees. Depending on your industry, one avenue is ACH or Automated Clearing House. ACH is a network for electronic payments from one bank to another, favored especially by those who need recurring payments.

What are ACH payments?

Customers allow the business to access their account information to automatically withdraw funds at a predetermined time. ACH payments are generally used for revolving things like mortgage and car loan payments, utility bill payments, and phone bill payments, or subscription services.

Benefits of ACH payments


Improved cash flow – No longer waiting for payments to come in or chase down past due accounts. 

Convenience – Improving the consumers’ experience by lessening the hassle of customers needing to authorize or initiate each payment.

Improved Accounting – Gone are the days where you would struggle managing paper invoices. Each electronic invoice is created automatically, making the reconciliation of invoices a breeze.

Better Processing Fees – ACH Payment Processing is less costly than a credit card. There are a few options on ACH set up but businesses can expect to pay a small monthly fee with a per-transaction fee OR a set percentage with a per-transaction fee.

Easy Set-Up – Super easy to set up with the customers’ banking information. By adding their information, customers can pay invoices at any interval. The payment will be automatically taken from their account ensuring the payment is made on time. Customers no longer need to deal with invoices and manual payments.

No More Expired Credit Cards – Credit cards expire and usually, people are going to forget each account that is tied to that specific card, or maybe the card was stolen so new card numbers would need to be generated. By going the AHC route, there won’t be a need to track down updated information saving you time and money.


How Can ACH Payment Processing Help My Business?

When payment comes due, your bank will send a request to the customers’ bank to being the transfer the funds with automatic invoicing.  ACH is great for recurring bills or setting up autopay, however, it can be used for one-time purchases as well. ACH not only saves your business money, but it also saves on time. 

How Do I Get ACH Payment Processing?

Schedule with a payment professional to review your merchant account and find out where we can help your business be more efficient and profitable. We assist you from setting up to troubleshooting, we will make sure that everything is on point. The software will allow you to set up payments via online website, email, in person, or over the phone with ease. More payment options mean happier customers. 

How To Identify A Trustworthy Payment Processor Partner

When partnering with a payment processor, you, as a company are putting your clients in
someone else’s hands and it is vital that you ensure those clients are not just adequately taken
care of, but exceptionally serviced.

Most busy business owners can’t tell what the hieroglyphics on merchant statement actually
mean and the processors exploit that. Our hopes is this article can shed some light on the world of processing.

Companies in the credit card processing industry notoriously resort to shady business
practices like charging hidden fees and doing routine margin increases. This will help you learn the differences.

1- What is the Processors Attrition Rate?

While many processors would attest to providing great service and having many satisfied
customers, the numbers don’t lie. What is their attrition rate, or in other words, how many
clients does the processor gain / lose in a given year and or once their contract is up?

If the attrition rate is high but clients are leaving in droves and that is a sign of poor service.

The bitter taste of poor quality is remembered long after the sweet taste of low price is forgotten.

2- Does the Processor have margin increases?

It is standard practice in the payments industry for processors to raise their margins every 6
months each April & October. This allows processors to do two things;

A) To sign accounts they couldn’t get otherwise by efficaciously undercutting the current rate
incurring a loss initially, then insidiously raising rates over time to make up for it at a profit.

And B), To make more and more money off the backs of their existing client base resulting in big
bonuses and sky-scraping company evaluations.

 

Don’t be fooled by payment processors that just quote lower rates, make sure those rates are
permanently fixed, and get that in writing!

3- Are Their Agreements Term Based?

Nearly all processors make their clients agree to process with them exclusively for a given
period of time. Do not fall victim to this tactic, look for a processor that works
constantly to earn each client’s business and only has true month-to-month agreements.

 

4- Does The Processor Charge a Termination Fee?

If a business wants to switch processors or change POS systems the vast majority of
processors will charge the merchant a termination fee. This makes for a nightmare when
coupled with routine margin increases, term based agreements, and poor quality of service. Let’s hope you signed the agreement that doesn’t enforce liquidated damages.

 

5- Does the Processor Lease terminals and POS systems?

Equipment leasing is widely known within the payment processing space as a rip off and scam.
Any company that does that to its customers is knowingly exploiting them for their benefit.
Opting to partner with a processor that refuses to participate in terminal & equipment leasing
will ensure an honest and ethical relationship that benefits your members.

 

6- Is the Processor equipped with a team that can handle POS and software integrations?

The payment processing industry is rapidly moving towards integrated company management
software and point of sale solutions. If a payment processor does not have a dedicated team
of software engineers that regularly do those integrations, your clients will struggle and be
technologically left behind. This will result in a massive unnecessary headache for the
merchant down the road that should be as easy as putting an already established and
experienced software team to work.

 

If you are looking to partner with one of the few payment processors that never raises rates,
has virtually no attrition, has a team of expert software engineers, exclusively uses month to
month agreements never charge termination fees and place the needs of the merchants
above its own then you can contact Platinum Payments at 1-866-921-2982

What’s your rate?

A lot of people always ask “What is your rate”, unfortunately, it is not that simple. There are over 800 different options.

If we break down the fees one keyword to know is Interchange.

Interchange is a set of fees that have been added by the card issuer. The network will collect the fees and pay them directly to the bank that issued the card.

When someone uses a card to make a purchase, Visa and other card companies do the transfer process from one bank to the other. In order for them to do that they add their fees, which are referred to as Interchange, or dues, fees, and assessments. The card companies then pay the bank and collect their network fees.

So, look at it this way, you need to take the subway from A to B, you have to pay the fare. If you had forgotten something important at home and had to go from B back to A, you again, pay the fare. Once you have gotten the things you needed and head back to the subway to go from A to B again, you still have to pay the fare.

That is the easiest way to explain what interchange is and how it works. Each time the banks transfer money, there is a fare charged to send and receive that information. If you are not taking cards correctly, that process starts all over again and it charges another fee. This is why it is so important that Merchants are doing their best to make sure they have all the correct information and running the cards the correct way to minimize all the transfer fares.

The card issuers determine what those rates will be, which vary from card to card. They also decide which type of card goes through at a higher rate, such as; debit, credit, rewards and corporate cards. So, knowing how to take cards correctly is a big deal when it comes to security and savings.

There are a few different areas of compliance, PCI is one of them. Merchants really should make sure that they are compliant with their own protection. If they are not compliant, the liability all rests on their business if fraud were to happen. I have heard from so many people, “Oh I’m fine, it rarely happens, no one I know has been affected” etc. Well, the problem with that is you’re fine until you’re not. Why take the risk when being compliant is a very simple process and needs to be done once a year.

It’s a huge risk for a business to take on, in the chance that there is a breach or fraudulent card, most businesses’ would not be able to recover from that devastation. In addition, risking the chance of a penalty by the card issuers for not being compliant.

At Platinum, we offer a monthly protection plan and account monitoring to make sure that our clients are always protected from the increasing instances of fraud and data breach. Talk to one of our Professional Consultants today on how we can help!

Data Privacy Policy Agreement.

Applicant Privacy Policy
English


Legal Disclaimer
Effective Date: January 1, 2021
This Applicant Privacy Policy (the “Policy”) describes the practices of Platinum Operating Company, LLC d/b/a Platinum Payments (“Company”) regarding the information that is solely collected through the Platinum Workforce Now portal (“Careers Site”) in connection with your application for a job or internship with us.


1. CATEGORIES OF INFORMATION WE COLLECT THAT YOU PROVIDE
We may collect the following information from you in connection with your application through the Careers Site: Name, e-mail address, mobile number, work authorization status, resume, profile information (e.g. work experience, education, skills, licenses & certifications, and memberships), professional and other work-related licenses, permits and certifications, references, and any other information you elect to provide to us (e.g., employment preferences, willingness to relocate, current salary, desired salary, awards, or professional memberships).
If you do not provide sufficient information, we may be unable to consider your employment application.
However, please avoid submitting the following information that may qualify as sensitive information under applicable law, except where such information is legally required: information on race, religion, ethnicity, nationality or national origin, age, gender identity, sex life or practices or sexual orientation, marital status, medical or health information (including disability status), genetic or biometric information, biometric templates, political or philosophical beliefs, political party or trade union membership, background check information, judicial data such as criminal records or information on other judicial or administrative proceedings, and veteran status.
If the personal information you provide contains details of the information referenced in the preceding paragraph or your job evaluations or educational records, you authorize us to handle such details for the purposes of your job application.
Any information you submit through the Careers Site must be true, complete and not misleading. It is your responsibility to ensure that information you submit does not violate any third party’s rights.
If you provide us with personal information of a reference or any other individual as part of your application, it is your responsibility to obtain consent from that individual prior to providing the information to us.


2. USE OF INFORMATION / LEGAL BASIS
We collect and process information about you for the following reasons:
a) Because you voluntarily provide this information;
b) Because this information is necessary to take steps at your request prior to entering into an employment or internship;
c) Because this information is of particular importance to us and we have a specific legitimate interest under law to process it;
d) To comply with a legal obligation; or
e) Where necessary to protect the vital interests of any person.
The information that you submit on the Careers Site will be used for our personnel recruitment, management, and planning purposes, as permitted by local law, including:
• To process your application;
• To assess your capabilities and qualifications for a job;
• To conduct reference checks;
• To respond to your inquiries and communicate with you about your application, and to send you information regarding the Careers Site and changes to our terms and policies;
• To comply with or monitor compliance with any applicable law or regulation;
• To conduct background checks if we offer you a position; and
• To preserve our other legitimate interests, for example, for our administrative purposes, aggregate management reporting, internal training, and as generally required to conduct our business.
The information about you will be added to our candidate database. If you do not wish us to do this, please contactwendy.clawson@ptpay.us.
If we hire you, personal information we collect in connection with your application may be incorporated into our human resources system and may be used to manage the new-hire process; any such information may become part of your employee file and may be used for other employment-related purposes.
We may also use the information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to protect our legal rights and operations or the rights, privacy, safety or property, and/or of us, you, or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.


3. DISCLOSURE OF PERSONAL INFORMATION
We may share personal information with affiliates and/or partners that are involved in and/or for performing pre-employment, post employment processes in compliance with state and federal law, evaluating candidates for a given position and to track employee and/or contractor performance and progress. We will make the information available to personnel with a business need to know the information, including personnel in the recruiting, human resources, and information technology departments, and in the department responsible for the position for which you are applying and for which you, if hired on an employee or contract basis, hold.
We may share personal information with third-party service providers who provide services such as hosting and operating the Careers Site, recruiting assistance, background check processing, Work Opportunity Tax Credit, eVerify, Equal Employment Opportunity Commission, and any other governmental programs the business elects for voluntary or compliance purposes and similar services.
We also may share personal information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to protect our legal rights and operations or the rights, privacy, safety or property, and/or of us, you, or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.
We may transfer information in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
Disclosing your personal information may include transferring personal information to other countries (including countries other than where you are based that have a different data protection regime than is found in the country where you are based). If you are located in the European Economic Area (the “EEA”), this may include countries outside of the EEA.


4. DATA RETENTION
We keep your personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include (i) for as long as we have an ongoing relationship with you (such as an application process); as required by a legal obligation to which we are subject; or as advisable in light of our legal position (such as in regard of applicable statutes of limitations, litigation, or regulatory investigations).
We may remove personal information for inactive accounts, subject to any applicable legal or regulatory obligations. Furthermore, we may delete personal information about you (including your CV/résumé) from our database at any time and without providing any reason. Therefore, please retain your own copy of the personal information provided to us.


5. PASSIVE INFORMATION COLLECTION: COOKIES AND TRACKING TECHNOLOGY
When you visit the Careers Site, we collect certain information by automated means. Cookies are small text files that websites send to your computer or other internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and enable us to detect certain kinds of fraud. In many cases, you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different, so visit the “help” section of your browser to learn about cookie preferences and other privacy settings that may be available.
We also use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalize and enhance your online experience. The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation. We use Flash Cookies for security

purposes and to help remember settings and preferences similar to browser cookies, but these are managed through a different interface than the one provided by your web browser. To manage Flash Cookies, please see Adobe’s website at http://kb2.adobe.com/cps/526/52697ee8.html or visit www.adobe.com. We do not use Flash Cookies or similar technologies for behavioural or interest based advertising purposes.
Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and/or web beacons generate a notice of that action. These tools allow us to measure response to our communications and improve our web pages and promotions.
We collect different types of information. For example, we collect information from the device you use to access the Careers Site, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also record the Internet Protocol (“IP”) address assigned to the device you use to connect to the Internet. An IP address is a unique number that devices use to identify and communicate with each other on the internet. We may also collect information about the website you were visiting before you came to us and the website you visit after you leave the Careers Site.
In many cases, the information we collect is only used in a non-identifiable way, without reference to personal information. For example, we use information we collect about website users to optimize the Careers Site and to understand website traffic patterns. In some cases, we associate the information we collect with your personal information. This Policy applies to the information when we associate it with your personal information.

Although the Careers Site currently does not have a mechanism to recognize the various web browser Do Not Track signals, we do offer individuals choices to manage their preferences that are provided in the previous sections above. The Careers Site does not collect personal information about an individual’s online activities over time and across different websites when a consumer uses the Careers Site. To learn more about browser tracking signals and Do Not Track please visit http://www.allaboutdnt.org/. We use Google Analytics as a third-party vendor. For information on how Google Analytics uses data, please visit “How Google uses data when you use our partners sites or apps”, located at http://bit.ly/2jXZ13Y. We also use Pendo as a third-party vendor. For information on how Pendo uses data, please visit https://www.pendo.io/privacypolicy/.

 

6. ACCESS AND CORRECTION
If you register on the Careers Site, you may access, review, and change your personal information stored therein by logging into the Careers Site and updating your account information. However, if you have authenticated your login via a mobile number or email address, such information cannot be updated in the same login session.
We encourage you to promptly update your personal information if it changes or is inaccurate.
Apart from information contained in your profile, where permitted by applicable law, you may request (i) access to personal information we collect, (ii) its modification or suppression, (iii) that we restrict its processing, (iv) that we cease using it (objection right); (v) that we transfer personal information to you or another organization in a structured, commonly used and machine-readable format (right to data portability), and/or (vi) that we not sell any such information. Please email us at wendy.clawson@ptpay.us
or contact us at 1483 Wall Ave, Ogden, UT 84404 with any such requests.
For your protection, we may only implement requests with respect to the information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable. Please note that certain personal information may be exempt from such access, correction, or suppression rights pursuant to local data protection laws.


7. SECURITY
We use reasonable organizational, technical and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contact Us” section below.
We hereby disclaim, as far as permitted by local laws, any liability for us and our affiliates and contractors for any personal information we collect in connection with your application that is lost, misused, illegally accessed, disclosed, altered or destroyed or not timely delivered to our Careers Site.

 

8. LINKS TO THIRD-PARTY WEBSITES
The Careers Site may contain links to other websites. This Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any website or service to which the Careers Site links. The inclusion of a link on the Careers Site does not imply endorsement of the linked site or service by us. We encourage you to read the legal notices posted on those sites, including their privacy policies.


9. LAW APPLICABLE TO JOB APPLICATION
This Careers Site is operated from ADP Workforce Now in Dallas, TX. Accordingly, any personal information you submit to the Careers Site will be collected in ADP Workforce Now in Dallas, TX and will be subject to state of Texas laws.
The Careers Site is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to local law or regulation.


10. ABOUT CHILDREN
The Careers Site is not intended for individuals under the age of 18.


11. CHANGES TO THE POLICY
We reserve the right to amend this Policy at any time in order to address future developments, the Careers Site, or changes in industry or legal trends. We will post the revised Policy on the Careers Site or announce the change on the homepage of the Careers Site.
You can determine when the Policy was revised by referring to the “Last Updated” legend on the top of this Policy.
Any changes will become effective upon the posting of the revised Policy on the Careers Site. By continuing to use the Careers Site following such changes, you will be deemed to have agreed to such changes.
If you do not agree with the terms of this Policy, in whole or part, you can choose to not continue to use the Careers Site.

 

12. CONTACT US
If you have questions or requests, please feel free to contact us at info@ptpay.us or USPS address at 1483 Wall Ave, Ogden, UT 84404.